Our newly bottled 2015 Sauvignon Blanc will be coming out in 2-3 weeks, so I thought it would be a good time to mention…it has a new look! We decided that it was time to update our logo and label for the next chapter of our journey. We know many members and customers have loved our labels and logo, so it wasn’t an easy decision. It would probably be surprising to know that I, the one who created the labels, was actually up for the change. When I created the labels, I was in art school, loaded with projects, and had a very short deadline. For the circumstances, not too bad, but there have been challenges with our current look.
After a year of me trying to come up with a new design and looking at 100’s of labels, it was time for us to hand the project over to professionals. I worked with Kraftwerk Design in SLO to come up with our new concept. So, let’s walk through the different elements of the label.
The name…it’s the same, but we wanted Parrish to stand out more. So, on the labels it will read “Parrish” in black. I am glad to hold onto something from the past label/logo as it was important to me to not have a completely foreign label.
While we loved the tree, we wanted something a little bolder and cohesive across the bottles. Since we wanted to reflect our heritage, I felt a red seal would be nice. The rose is symbolic of our English heritage. That’s right, we are some English/Irish folks making wine!
The golf clubs are in memory of my great-grandfather Earl who had the 1st P.O. Box, planted 540 acres of grapes in Atascadero, and eventually had the golf corse (also in Atascadero). In the beautifully renovated rotunda, you will find a museum case that has some of the items from the golf course (so cool!). Since my great-grandparents and my grandparents, golf has been apart of the Parrish Family. I remember having a pair of pink golf clubs as a kid. We even have a golf pro in the family, my uncle, Patrick.
The seal is embossed and foiled in silver and red. It looks beautiful (thank you Slo Digital Dogma).
The last change is we decided it was time to move to paper. I know this will be tough for some of our members to digest as they love the silk screening and believe me, I do too, but there were a lot of factors in the decision…one being that we wanted a classic look.
In conclusion, I have been so honored and humbled by all the wonderful words over the years about my work. Thank you so much and above is the new label completed.